WESTERLY MINI SHOWROOM
Customers visiting Westerly MINI’s extravagant new showroom are greeted by Dextra Lighting’s bespoke luminaries.
The Exeter based showroom has undergone major refurbishment work to enhance the fun and exciting brand identity of the iconic car manufacturer. Now completed, the showroom makes a clear statement with its slick yet playful look, but most of all by brandishing its pièce-de-résistance; a near full-sized model of a yellow MINI hatchback mounted vertically across the front wall. The dealership has created a spectacular, yet image-conscious retail space, colourfully paying tribute to MINI’s British roots and sporting history.
Dextra Lighting were originally approached by PCB Group contracts manager Tom Potts to help completely transform the showroom, by providing a lighting solution that would reinforce the company’s racy and playful image. The showroom was also intended to host lively promotional events such as the launch of new MINI models, so the lighting was to play a crucial role in creating eye-catching displays and an altogether vibrant atmosphere.
The brief required an increase of light intensity in the car display area, raising it from a previous level of 500 Lux to an optimum 800 Lux. The lighting bodies were to be transparent or finished in black to adhere to the desired colour scheme and style. Since the layout of the cars and other promotional features was to be subject to continuous change, adjustable directional lighting was essential to accommodate movement in the display area.
The Gyro-Light takes centre stage
The Gyro-Light fulfilled every criteria for the interior display area. Available in a variety of head configurations (single, twin, triple and quadruple) in either LED or CDM-T with 3000K or 4000K colour temperatures, each recessed gimbal head is capable of pivoting and rotating independently, giving the client extra flexibility to adjust the lighting to moving displays. With its robust steel outer housing powder painted in black and adjustable die cast luminaire heads, the sturdy and attractive Gyro Light is the ideal choice for busy retail environments with frequent display changeovers.
The Gyro-Light took centre stage in the extensive lighting upgrade, with a high number of luminaires in single, twin and quadruple configurations and varying lumen outputs successfully highlighting the cars on display and projecting a bright, inviting light over the visitor seating areas. The combination of individually adjustable heads and adaptable range of lumen outputs between 1400lm and 3000lm for LED variants, provided the client with a flexible, user-friendly and efficient lighting solution for its stylish retail environment.
Installation of the Gyro-Light is made quick and simple, as the luminaire is delivered fully assembled and ready to go (complete with lamps for CDM-T option). Customers can also be supplied with prewired leads of their preference to minimise installation time further.
Total makeover – Total service
Westerly MINI were not simply concerned with having an attractively lit car display area but were looking for a complete lighting refurbishment. As result, Dextra Lighting provided an all-inclusive lighting solution that would attend to all aspects of the business premises.
To begin with, the durable Amex LED was installed under the canopy outside the showroom’s main entrance. The Amenity Exterior range is sealed to IP54 and is manufactured from die cast aluminium with injection moulded polycarbonate diffusers, making it ideal for external use. However, with three available body styles: “open front”, “grille cover” where additional impact resistance
is required, or “eyelid” for areas where uplight is undesirable, it can be tailored to suit a range of internal applications such as corridors, stairways, toilets and storage areas. All three body styles are available in black, white and matt silver to suit the client’s practical and aesthetic needs.
With 1500 or 2000 lumen outputs and light output ratios in excess of 80%, this product range gives similar performance to traditional fluorescent sources but with the added benefit of LED’s significantly lower energy consumption.